Running your own childcare service is no easy task, and your checklist is guaranteed to never end. But this shouldn’t be an excuse to take shortcuts when it comes to create your own website and increase your online visibility. It is vital to position your business online with a strong, professional destination that gives parents the motivation to engage with your services. With this in mind, consider these reasons why having a good website is important.
First Impression is the Best Impression
Let’s face it - we live in a world where parents Google before they choose a daycare, visit review sites like Yelp before they enroll their children to your daycare. Because of this, the first impression should be the best impression. Beginning with your website, parents are passing judgement and making decisions about whether or not they will even enroll their child to your daycare. If they can’t find you online they simply write you off as an option. A good website informs and reassures parents and families that you know what you are doing and can deliver what they need.
Never put up the ‘close hours’ sign again
Nobody wants to work at 11 p.m., but parents like to search best Daycares then. Having your business website means that parents can learn about you and your services all the time and not simply between 9:00 a.m. and 5:00 p.m. An online website mean you can continuously serve parents online and increase your credibility as a childcare service provider. Combining your website with Child Journal - Best Childcare application helps you increase your current enrollment and gain credibility.
Daycare website should also help parents with everything they need to be in sync with you and their children effectively. Clearly list your location information, contact information which includes you name, email and business phone number. Aside from the contact information, your website can also serve as a platform to inform parents and families of upcoming events, enrollment dates, news and reminders. Consider adding a News or Blog section that parents can refer for the latest news about what is happening at your center.
Engage with Current Parents
Your daycare website should always engage with the parents of the children who are enrolled to your facility and provide them with all the information they need. Include items like teachers images and their profile information, meal plans, tuition fees and rates, teacher children ratios, FAQ’s. Keep updating them from time-to-time so that parents can refer your website for up-to-date information.
Read more here about how Child Journal - Childcare Software can let you engage more with your parents, bridge communication, attract new families and staff, and improve overall impression.